The purchaser of a product or service.
Submitted by tom on
The Economist recently published a special report on the human genome.
The take-away from the report can be summarized as follows: it's still early.
Submitted by tom on
The term "framing" refers to the manner in which the annuity purchase decision is presented or "framed" for the consumer.
The term is from the field of behavioral economics / behavioral finance and involves natural (how we are hard-wired) psychological hurdles that impede the understanding and adoption of annuities.
There is a ton of material on the issue.
Submitted by tom on
This forum thread is a continuation of a conversation that began as a comment and can be found here:
The comment came from Phillip Hawley and is as follows:
