Consumer

The purchaser of a product or service.

Insurance Company Hedging

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Annuity Digest Buying Guide: Insurance Company Hedging

Insurance companies take in huge amounts of money from policyholders.  Part of the purpose of an insurance company is to invest the massive amount of policyholder funds.

Much of the money is invested in bonds or fixed income, some can be invested in stocks or equities, and portions can be invested in real estate, hedge funds, venture capital, etc.

Lead Generation

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Annuity Digest Buying Guide: Lead Generation

Lead generation is a form of direct response marketing that is common in many fields of consumer finance.  Lead generation companies attempt to obtain an expression of interest and personal information from consumers.  Lead generation companies will then pass this information (the “lead”) to salespeople—often to the highest bidder or set of multiple bidders—who

Glossary: 

Annuity Marketing and Sales

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Annuity Digest Buying Guide: Annuity Marketing and Sales

Buying a house is undeniably a major financial decision.  As a result, most people will spend some time researching and understanding the basics of the process before making a purchase: what is the role of agents; what are the transaction costs; how do mortgages brokers and title companies fit into the picture; what type of mortgage makes sense; etc.  

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