Too Many Choices

8,000+ mutual fund choices available.

For every ten mutual funds an employer offers in defined contribution plans, the rate of participation goes down 2 percent.

Dozens of options are typically available in 401k plans and variable annuities.

Is a rich menu of decision options a positive or simply excessive--is it liberating or does it produce inaction/paralysis.

The following talk (from a recent TED Conference) discusses what the author calls "the paradox of choice":