Submitted by tom on
The term "framing" refers to the manner in which the annuity purchase decision is presented or "framed" for the consumer.
The term is from the field of behavioral economics / behavioral finance and involves natural (how we are hard-wired) psychological hurdles that impede the understanding and adoption of annuities.
There is a ton of material on the issue.
One recent article on the topic can be found by clicking here.
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