The Vast Majority of Variable Annuities Sold in 2008 Include Some Form of Guaranteed Living Benefit (GLB)

Guaranteed living benefits (GLB) are optional guarantees that can be embedded into variable annuity products.  A recent variable annuity survey from the actuarial and consulting firm Milliman indicates that GLBs have experienced rapid growth consumer adoption over the past several years.  96% of variable annuity sales in 2007 and the first half of 2008 included some form of GLB.

"Sales of VAs that offered a GLB during calendar year 2004 averaged 87% of total VA sales, increasing to 95% in 2005 and 2006. Such benefits continued to be popular in 2007 and during the first half of 2008 with 96% of total VA sales offering a GLB."

Source: Milliman, Inc.

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