There is an increase in demand for financial planning services among employers. The planning services are paid for by the employer and are offered as a benefit to employees.
Firms that offer the planning services such as Ernst and Young and PricewaterhouseCoopers have notices a significant uptick in their business.
Business is up 20% from the previous year at E&Y and 25% at PWC.
The financial crisis has likely been a catalyst for the increased demand as many employees are confused and frustrated by the events that have taken place over the past couple of years.
“It's somewhat counterintuitive. While companies want to cut costs and expenses, they also want to get out in front of this and help their workers with this benefit, because if their employees are obsessing about their finances, they're not being productive,”
Source: Investment News
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