Sheryl J. Moore

Sheryl J. Moore is president of Advantage Group Associates, Inc., AnnuitySpecs.com, and LifeSpecs.com. Collaboratively, these companies specialize in the indexed annuity market, as well as the rapidly expanding indexed life line of business. Ms. Moore provides competitive intelligence, market research, product development, consulting services and insight to select financial services companies. Prior to forming Advantage Group Associates, Inc., Ms. Moore was the manager of a competitive intelligence unit for a multi-line global insurer. In addition, she gained an intimate knowledge of indexed products and markets as the Market Research Analyst in charge of competitive intelligence for both life and annuity lines of business with the carrier that is #1 in indexed life and indexed annuity sales. She is co-author of “The Encyclopedia to Index Products: Annuity and Life.” Her research and articles have been featured in industry trade publications and resources such as Agent’s Sales Journal, BankInsurance.com, Best’s Review, BestWire, Broker World, The Des Moines Business Record, The Des Moines Register, Ignites, Insurance Broadcasting, Insurance News Net, Investment News, Life Insurance Selling, National Underwriter, The New York Times, Senior Market Advisor, and Wall Street Journal. She works closely with the media, as she proactively responds to, and corrects, every misleading or inaccurate article published on indexed products. Ms. Moore works closely with regulators. Her research has been presented to the National Association of Insurance Commissioners Conference on several occasions, to aid in their understanding of indexed products and provide guidance on issues such as suitability and illustrations. She studied Psychology at Graceland University, and holds numerous designations in the field of insurance services. Neither Sheryl J. Moore, nor Advantage Group Associates, Inc. sell or endorse any financial services products. Mailing Address: Advantage Group Associates, Inc. Attn: Sheryl J. Moore 215 SE Wildflower Court Pleasant Hill, Iowa 50327 States of Operation: IA Insurance Companies Represented: All companies in the indexed annuity market