i get a lot of clients asking me about longevity insurance.
the press talks a lot about it, and the treasury department gave the products a big boost recently.
the problem is that there are only a handful of companies offering the products.
new york life has to be considered a leader in this new product area. the company has always been strong in fixed annuities, so the move into longevity insurance is a natural.
customers also immediately recognize and respect the new york life name. this is a big deal since someone is handing over a big chunk of money for an insurance company to hold for a long time.
longevity insurance will be a growing market. more products and companies are needed. in the meantime, best to stick with known brand names such as new york life.
