The term frame comes from bevavioral finance and refers to the way in which a decision or problem is presented. For example, the annuity purchase decision can be framed in the context of investing (i.e. gains, losses and terminal wealth) or in the context of consumption and guaranteed income. The manner in which a potential decision is framed can have a huge impact on outcomes. With annuities, for example, framing can impact whether to annuitize, when to buy, how much wealth to annuitize, and what type of annuity to use.
Anna Rappaport is widely recognized as a leading expert on retirement systems, workforce issues, the impact of changing demographics and women’s...
Bob MacDonald has had a storied career as a leading entrepreneur and executive in the financial services industry.
Some of Bob’s roles include: president and CEO of ITT Life; founder, chairman and CEO of the highly successful LifeUSA, and; CEO of...
Here is a bit of advice that might make annuities easier to understand:
Submitted by tom on
The term "framing" refers to the manner in which the annuity purchase decision is presented or "framed" for the consumer.
The term is from the field of behavioral economics / behavioral finance and involves natural (how we are hard-wired) psychological hurdles that impede the understanding and adoption of annuities.
There is a ton of material on the issue.
