The term frame comes from bevavioral finance and refers to the way in which a decision or problem is presented. For example, the annuity purchase decision can be framed in the context of investing (i.e. gains, losses and terminal wealth) or in the context of consumption and guaranteed income. The manner in which a potential decision is framed can have a huge impact on outcomes. With annuities, for example, framing can impact whether to annuitize, when to buy, how much wealth to annuitize, and what type of annuity to use.

Anna Rappaport on Annuities and Planning for the Long Term

Anna Rappaport is widely recognized as a leading expert on retirement systems, workforce issues, the impact of changing demographics and women’s...

Bob MacDonald on the Unprecedented Opportunity in the Annuity Industry

Bob MacDonald has had a storied career as a leading entrepreneur and executive in the financial services industry.

Some of Bob’s roles include: president and CEO of ITT Life; founder, chairman and CEO of the highly successful LifeUSA, and; CEO of...

Would it be advisable to switch from my annuity to another type of investment?

It's difficult to provide an in depth response without having some more detail on the type of


Annuities and Framing

The term "framing" refers to the manner in which the annuity purchase decision is presented or "framed" for the consumer.

The term is from the field of behavioral economics / behavioral finance and involves natural (how we are hard-wired) psychological hurdles that impede the understanding and adoption of annuities.

There is a ton of  material on the issue.

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