4
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| 5
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| A
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| B
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| D
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| F
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| J
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| M
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| N
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| P
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| R
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| Y
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Behavioral finance involves analysis of the way in which cognitive and emotional biases affect the way that people make decisions. Behavioral finance is important in the context of Annuity Digest because there are so many biases that obstruct rational decision making when it comes to the use of annuities (see the term annuity puzzle).